The Brunch Revolution:

How Burgers Are Changing the Game at “Brunchtime”!

Holy crêpe! The brunch scene is FIRED UP and we’re officially knee-deep in a fully-fried breakfast rebellion!

Remember when breakfast out was a bog-standard greasy fry-up (as tasty as it is…)? FORGET ALL YOU KNOW! That is more toast than last week’s bread, and we are entering a golden period of gourmet morning feasting!

With brunch crushing the dining scene and growing its share of occasions¹, consumers are FLIPPING OUT over gourmet breakfast baps and mind-blowing brunch burgers – and we are TOTALLY here for it!

So where does breakfast end and brunch begin?

The Breakfast Burger Boom

Breakfast is big business with consumers rolling out of bed for their morning meal more often². And leading this egg-stravagant revolution? The LEGENDARY breakfast burger, jacked up to gourmet status that will make tastebuds dance the full English!

Our advice is to keep it classic but crank it up! Consumers are craving crispy bacon (63%), juicy sausage (57%), fried egg (46%), golden hash browns (45%), and earthy mushrooms (25%) as their favourite fillings³.

And the secret weapon to SMASH your breakfast burger out of the park?

An Americana brioche bun, the undisputed champion according to 37% of breakfast enthusiasts⁴. Picture this…a sweet, pillowy Americana brioche bun embracing crispy, Gloucester Old Spot bacon, Cumberland pork sausages, a fried Burford Brown egg (runny yoke mandatory) and a golden-crisp hash brown. A flavour explosion fit for breakfast royalty!

Need some inspo? Check out our Ultimate Breakfast Brioche bap!

Brunch specials: the new weekend ritual

Sure, avo and eggs get the job done – but the smart outlets are pushing their brunch menu to new heights with weekly specials that are anything but waffle! From truffle-infused scrambled eggs to bourbon jam burgers with a kick that’ll wake you up faster than a triple espresso, these trend-setting dishes are pulling in some serious crowds!

But let’s get real – nothing beats brunchtime hunger like an epic burger. And the beauty of brunch? No rules, all the flavour! Breakfast bap with bacon and eggs? Check! Classic cheeseburger vibes? Absolutely! Med-inspired stack bursting with fresh flavours? Why not!?

With summer kicking down our door, now is the time to SUPERCHARGE your brunch menu with red-hot flavours and fan favourites. Diners are hunting out incredible experiences to create memorable moments and bragging rights, and they are ready to splash their cash for quality eats.

Hello, brunchfast!

Breakfast and brunch (BRUNCHFAST, ANYONE?) is where the action is at. Be honest, what’s more memorable (and Instagrammable?) that a towering brunchfast burger with friends? And let’s be honest – if diners don’t post about brunch, did they conquer brunch?

Check out our monster recipes! The Dirty Dozen for the ultimate brunch experience, and Life On The Med to transport tastebuds to the waters of Capri!