Baking for a Better Health

Taking an active role in public health improvement

Since the beginning of time food and nutrition have been fundamental ingredients in man's health and for thousands of years baked goods, especially bread, have been part of human history. They play an integral role in our daily life and are symbols of culture, history, hunger, wealth, war and peace. Baked goods are indispensable and have been key to human survival, being a staple in numerous cultures and even relied on as a form of currency.

Approx. half of consumers claim to frequently act to eat more fibres and whole grains and to reduce teh sugar, calories and salt intake to optimize health & wellbeing.*

Increased Challenges

Industrialized production of foods, rapid urbanization, and changing lifestyles are transforming dietary patterns. People around the world tend to eat more satursated fat, sugar and salt than what is recomended on nutrition recomendations.

At the same time, as their eating patterns shift, people are consuming fewer fruits and vegetables and less dietary fibre such as whole grains, which are key components of a healthy diet.

Salt, sugar and fat are other dietary factors that contribute to the burden created by lifestyle-related diseases such as obesity and diabetes which is increasing - and must be reduced.

Unibake can impact several of the influencers of Healthy Life Years Lost by focusing on 4 crucial areas.

Increase whole grain

Because 27-84% of all whole grains in the diet come from bread we focus on increasing whole grain content wheat and rye breads

Increase fibre

Because 14-35% of all fibre in the diet comes from bread we will increase the fibrew content in our wheat bread and fast food bread buns

Decrease Salt

Because 25-35% of all salt in the diet comes from bread we are decreasing salt content in our bread and fast food

Decrease calories

Because sweets category plays a role in diets as a source of energy we are decreasing calorie content in our sweets and fast food

Fibres and Whole Grains are on the leaderboard for nutritional factors considered to be most important for consumers.*

Our Health Commitments

Unibake has set out to positively impact public health by more than doubling volume of healthier products by 2030.

These are the commitments we have made:

100% of our bread and fast food bread volume contains minimum 3% fibre and 30% of wheat bread contains minimum 6% fibre
33% of the grain ingredients in our wheat bread and rye bread is wholegrain
10% reduction of average salt content in wheat bread, rye bread and fast food bread
40% of sweets volume to contain max 250 kcal per portion

More than 90% of consumers focus at least somewhat on their physical fitness and health and health & nutrition have very significant impact on people’s choice of food and beverage products. *

Leader in food quality and safety

A strong quality and safety culture has always been one of the cornerstones of our business. It supports our commitment to consistency, continual improvement and customer satisfaction and is important for us to maintain a resilient and sustainable business performance. We deal with highly sensitive products and we only collaborate with suppliers and contractors who can guarantee industry high levels of food safety.