Summer Sales Success:

Bring Sunshine to Your Menu With a Bun for All Occasions

Shhhh! There’s a nifty trick that will keep customers coming back for more and tempt them to pay that little bit extra. Want in on the secret? It’s all in the bun.

From dawn till dusk consistently offering Americana gourmet buns is your quick win for boosting profits this summer! Whether it’s a breakfast bap to kickstart the day, a tasty sandwich to perk up midday dinners, or a show-stopping evening burger with legendary status, serve them in an Americana gourmet bun and customers will be happy to pay an average £1.16 more than they would if presented in a standard bun¹. So simple, yet so brilliant!

To help you put the crowd-pleasing trick into action and bring sunshine to your menu just in time for summer, follow our lead to delicious recipes with a seasonal twist.

Make breakfast golden

If there’s a better way to start the day than dining al fresco with our Ultimate Breakfast Brioche between your hands, we’re yet to find it. This premium delight features succulent Cumberland pork sausages, crispy Gloucester Old Spot bacon, a perfectly fried Burford Brown egg (sunny side up of course!), and a golden hash brown, all nestled in a lightly toasted Americana Brioche Bun. Perfect for the glory days of summer!

A lunchtime taste of the Med

Transport diners to the turquoise waters of Capri by treating them to our Life on the Med sandwich! A culinary escape on a plate, this plant-based summer special features a lightly toasted Americana Gourmet bun with succulent plant-based chicken, vibrant Mediterranean roasted bell peppers, fresh basil, creamy plant-based mozzarella, juicy tomatoes, and a drizzle of tangy balsamic glaze. Buon appetito!

Double up at dinner

Sunshine is a real mood booster, so double up the feel-good factor by treating diners to a twice as nice Dirty Double Smash Burger. Featuring two 6oz beef smash burger patties, crisp lettuce, fried onions, melted cheese, pickles, and unapologetically dirty burger sauce, all nestled in a toasted Americana Grill Marked Burger Bun, it’s the ultimate burger experience. Hungry diners will find it hard to resist as the days draw out and the sun keeps its hat on just that little bit longer!