Breakfast Buns Mean Business
Are you ready for the breakfast bun boom? Out-of-home (OOH) breakfast spending has exploded by an incredible 33% to £16.35 per visit1, and there has never been a hotter time to roll out our Americana buns at breakfast!
We’ve quizzed the nation
... and a whopping 65% of hungry consumers have crowned the Ultimate Breakfast Bap as their morning champion2! And we can see why: crispy bacon, sizzling sausage, fried egg (with an Insta-worthy runny yolk, of course!) and a perfect golden hash brown – all hugged by our iconic glazed Americana bun. Yum!
Eggs Royale (17%) scored second place, while Smashed Avocado with Halloumi and Mushrooms (9%) rounded out the breakfast winner’s podium2.
More and more consumers are treating themselves to breakfast OOH to escape the daily grind3, and they are craving trending dishes with familiar flavours. This isn’t just breakfast; it’s an eruption of tantalising flavour that your customers can devour seated or on-the-run!
Buns. Are. Everything.
With a huge 98% of consumers saying they’d consume a breakfast bun, their morning bun choice is a BIG deal2:
- Brioche bun – the trend-setter and top choice for over 1/3rd of breakfast diners.
- Gourmet bun – the premium option for 22% of morning foodies.
- Glazed bun – a beloved classic for 21% of breakfast enthusiasts.
But the really exciting bit… 74% of consumers would happily shell out MORE for their breakfast in a quality gourmet bun2. We’re talking an extra £1 per order2, making a gourmet bun upgrade the easiest profit boost ever! Trading up to gourmet is a no-brainer. Better quality, better experience, better profits!
Ready to roll with Americana?
Our premium breakfast buns are carefully crafted to handle even the most loaded of breakfast buns without falling apart – a pet peeve of 14% of consumers2. So, don’t snooze on your breakfast menu – level up to Americana today!
Download "The Best Bun For Every Occasion" guide now and wake up the breakfast bun opportunity!
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Sources:
1 Lumina Intelligence Eating and Drinking Out Panel, 13WE 31.12.2023 and 13WE 29.12.2024
2 Opeepl research, February 2025
3 Circana, CREST, 52 w/e September 2023