Serve Up a Winner

Is Your Menu Ready For a Summer of Sports?

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Sport Sells! And That Includes Burgers!

From football and rugby to tennis and F1, this summer is the summer of sport! This summer presents a significant opportunity for out-of-home operators, with a packed calendar of major sporting fixtures and fans ready to eat, drink and celebrate.

Burgers continue to be one of the most frequently chosen menu items out of home,¹ and when it comes to matchday menus, they’re the clear favourite. In fact, 82% of consumers say they are likely to order a burger when watching sport out of home.

Our buns deliver consistency, quality and perform when volume matters most.

With our Serving Up a Winner guide packed full of insights, tips and winning recipes, we’ll help you stay ahead of the game no matter what the score.

Why the bun matters more than ever…

Premium buns drive perceived value and during busy match days, the bun can make or break the burger experience.

61% say the bun is just as important as the patty
85% say a quality bun makes a burger feel more premium
71% say that a premium bun delivers better value
85% say they would pay more for it

A Burger is only as strong as its bun

We’ve partnered with The Fat Foodie to put Americana buns through real world, high pressure scenarios, pushing them to see if they truly perform when it matters most.