Add it as a special to your Veganuary Burger Menu and see if it makes the cut for the rest of the year
Try DJ BBQ’s Vegan Mushrooms Korean Kimchi Burger Recipe – in our Grill Marked Burger Bun
Boost your sales with our Americana Gourmet Vegan Burger Bun range
At Americana we have demonstrated the benefits of trading up to gourmet when it comes to meat based burgers, and the opportunity is there for the taking in the vegan category too.
To help our customers easily identify the Americana gourmet buns that are suitable for vegans we have registered our products with the Vegan Society, and can proudly carry their trade mark logo.
Boost your sales with our Americana Gourmet Vegan Burger Bun range and satisfy consumers’ expectations without compromising on quality.
* Picture: Vegan Gluten Free Poppy Seed Bun filled with a vegan burger
VIEW GOURMET RANGE
Join the vegan trend
The vegan and vegetarian market is predicted to be worth £1.1bn by 2023 and with 66% of consumers opting for or open to meat-alternative dishes , an appealing vegan menu can provide a rewarding opportunity for caterers.
How to Create the Best Vegan Burger Offer
1. ENSURE VEGAN BURGERS TOP THE MENU
Burgers are still one of the most regularly ordered menu items at dinner time. One third of consumers cited burgers as the meal they were most looking forward to when heading out to eat* and 77% of diners are likely to order a burger in a pub or restaurant monthly or more regularly**.
2. MAKE SURE THOSE VEGAN BURGERS ARE GOURMET
When choosing a burger in a pub or restaurant, 84% would opt to make it gourmet and 91% say quality of ingredients is important or very important to them**. Consumers are willing to pay up to £1.35 more for their burger to come in a gourmet bun*** so operators should stock high-quality buns to help improve margin.
3. INNOVATE
Flavour is a key driver to ordering a burger (46%) followed by variety of fillings (39%)**, so vegan options should not compromise on taste, quality or flavour. Invest in menu development and stay on top of current vegan trends to deliver an outstanding Gourmet Burger menu this Veganuary.
4. RATIONALISE YOUR MENU AND REDUCE KITCHEN COMPLEXITIES
Opting for frozen, pre-sliced, quick to defrost carriers can simplify kitchen operations and avoid food wastage during the industry’s most challenging time.
*Opeepl 24/07/2020 on behalf of Lantmännen Unibake UK. **Opeepl study of 500 diners from across the UK and all demographics - August 2021. ***Opeepl Americana Gourmet Burger Consumer Research – Jan ‘20