Burger Lad Joins the Americana Burger Board

Our Americana brand had welcomed Simon Dukes, a.k.a. ‘Burger Lad’, to our authoritative Team of Burger Experts. This is the latest major milestone in our ongoing campaign to help outlets maximise burger sales by trading up to gourmet buns. 

“2/3rd of consumers claim they would be disappointed if a gourmet burger was not served in a gourmet bun

The news comes as new research shows 2/3rd of consumers claim they would be disappointed if a gourmet burger was not served in a gourmet bun. A further 78% would choose to return to a venue which serves a gourmet patty in a gourmet bun. The research, commissioned as part of our ongoing ‘Trade Up to Gourmet’ campaign, demonstrates the need for gourmet burger buns to be developed by brand and industry experts in order to meet consumer expectations.  

 

“78% would choose to return to a venue which serves a gourmet patty in a gourmet bun.

The burger tasting pro has previously teamed up with the Americana brand to reveal new burger insights and will now play a hands-on role alongside our in-house team. This will include analysis of new research and trends that have the potential to drive  new product development later in the year. The end goal is to help outlets see how stocking gourmet burger buns and on-trend quality fillings can grow their burger sales.  

“Operators need to do all they can to make their burger offering stand out in a highly competitive market. My partnership with the Americana brand is about helping operators do exactly that. Teaming my expertise  with theirs will help us show operators just how important a gourmet burger bun offering is to today’s consumers and ultimately help drive sales with menus featuring on-trend product solutions. Together we’ll ensure the consumer out of home burger experience is the best it can be.”

Simon dukes, a.k.a. ‘Burger lad’